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~person:"Möll, Thorsten"
~subject:"Advertising"
~subject:"Konsumentenverhalten"
~type_genre:"Thesis"
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Messung und Wirkung von Markenemotionen : Neuromarketing als neuer verhaltenswissenschaftlicher Ansatz
Möll, Thorsten
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2007
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1. Aufl.
Persistent link: https://www.econbiz.de/10003525512
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