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~person:"Möller, K. E. Kristian"
~subject:"Innovation management"
~subject:"Preismanagement"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Festschrift"
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Innovation management
Preismanagement
Theorie
B-to-B-Marketing
8
Business-to-business marketing
8
Marketing
3
Marketing management
3
Marketingmanagement
3
Bibliometrics
2
Bibliometrie
2
Business marketing
2
Lieferantenmanagement
2
Market research
2
Marketing theory
2
Marketingtheorie
2
Marktforschung
2
Selling
2
Supplier relationship management
2
Theory
2
Verkauf
2
Advancing business marketing theory and research
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Brand
1
Brand architecture
1
Brand familiarity
1
Brand management
1
Business network
1
Clarifying metatheoretical analysis
1
Clearing the paradigmatic fog in b2b marketing
1
Comparing the North American mainstream research with the IMP research
1
Corporate branding
1
Customer value
1
IMP
1
IMP group
1
Industrial Marketing Management Journal
1
Interaction approach
1
Kundenwert
1
Markenarchitektur
1
Markenartikel
1
Markenführung
1
Marketing implementation
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Aufsatz im Buch
Aufsatz in Zeitschrift
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English
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Möller, K. E. Kristian
Hinterhuber, Andreas
8
Backhaus, Klaus
7
Kleinaltenkamp, Michael
5
Homburg, Christian
4
Johnston, Wesley J.
4
Albers, Sönke
3
Flory, Markus
3
Hermanns, Arnold
3
Kindström, Daniel
3
Liozu, Stephan
3
Weiber, Rolf
3
Yan, Ruiliang
3
Alavi, Sascha
2
Amrouche, Nawel
2
Baaken, Thomas
2
Büschken, Joachim
2
Durmusoglu, Serdar S.
2
Ehret, Michael
2
Elmaghraby, Wedad
2
Engelhardt, Werner Hans
2
Farrés, Rafael
2
Hofmaier, Richard
2
Indounas, Kostis
2
Johansson, Magnus
2
Karwan, Mark H.
2
Kaya, Murat
2
Kienzler, Mario
2
Kowalkowski, Christian
2
Kumar, Ajay
2
LaPlaca, Peter J.
2
Lam, Son K.
2
Liozu, Stephan M.
2
Malik, Ashish
2
McNally, Regina C.
2
Meffert, Heribert
2
Meyer, Anton
2
Murray, Chase
2
Netzer, Oded
2
Pei, Zhi
2
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
1
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ECONIS (ZBW)
2
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1
Theory map of business marketing : relationships and networks perspectives
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 324-335
Persistent link: https://www.econbiz.de/10009766133
Saved in:
2
Die Interaktionsperspektive im Investitionsgüter-Marketing : ein explorativer Bezugsrahmen
Möller, K. E. Kristian
- In:
Netzwerkansätze im Business-to-Business-Marketing : …
,
(pp. 51-92)
.
1994
Persistent link: https://www.econbiz.de/10001289034
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