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Müller, Holger
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WHEN JUDGMENTS AND PREFERENCES FAIL TO CONFORM: RESEARCH ON
PREFERENCE
REVERSALS
FOR PRODUCT PURCHASES
Müller, Holger
;
Kroll, Eike Benjamin
;
Vogt, Bodo
-
2010
consumers between real products in natural shopping environments. Results confirm robustness of
preference
reversals
in risk …
Persistent link: https://www.econbiz.de/10010274542
Saved in:
2
When Judgments and Preferences Fail to Conform: Research on
Preference
Reversals
for Product Purchases
Müller, Holger
;
Kroll, Eike Benjamin
;
Vogt, Bodo
-
Fakultät für Wirtschaftswissenschaft, …
-
2010
consumers between real products in natural shopping environments. Results confirm robustness of
preference
reversals
in risk …
Persistent link: https://www.econbiz.de/10008515964
Saved in:
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