//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Müller, Sarah S."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Gedenk, Karen"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Cause-Related Marketing
1
Cause-related marketing
1
Choice experiment
1
Consumer behaviour
1
Donation framing
1
Donation size
1
Experiment
1
Fundraising
1
Konsumentenverhalten
1
Nonprofit marketing
1
Nonprofit-Marketing
1
Promotion
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Müller, Sarah S.
Gedenk, Karen
83
Neslin, Scott A.
14
Sattler, Henrik
11
Ailawadi, Kusum L.
9
Albers, Sönke
9
Schulze, Timo
8
Fries, Anne
4
Teichmann, Maik-Henrik
4
Hensel-Börner, Susanne
3
Skiera, Bernd
3
Becker, Frauke
2
Breugelmans, Els
2
Deleersnyder, Barbara
2
Foubert, Bram
2
Hartmann, Sönke
2
Horn, Carmen
2
Jansen, Susanne
2
Keller, Wiebke
2
Knaf, Magdalena
2
Lutzky, Christian
2
Nix, Jörg Steffen
2
Rolef, Charlotte
2
Becker, Jan-Michael
1
Blöbaum, Tjorven
1
Böge, Christian
1
Hagemeister, Frauke
1
Knaf, Michael
1
Langer, Tobias
1
Ma, Yu
1
Mahler, Uta Sabine
1
Neslin, Scott
1
Rudek, Stefanie
1
Rühle, Alexander
1
Schnittka, Oliver
1
Schulze, Christian
1
Victoria Villeda, Isabel
1
Völckner, Franziska
1
Wetzels, Martin
1
Widdecke, Kai Arne
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How much to give? : the effect of donation size on tactical and strategic success in cause-related marketing
Müller, Sarah S.
;
Fries, Anne
;
Gedenk, Karen
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 178-191
Persistent link: https://www.econbiz.de/10010400705
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->