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~person:"Müller-Hagedorn, Lothar"
~subject:"Deutschland"
~subject:"Hindustan Lever Ltd. <Bombay>"
~type_genre:"Case study"
~type_genre:"Market information"
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Deutschland
Hindustan Lever Ltd. <Bombay>
Beziehungsmarketing
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Consumer goods industry
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ECR <Management>
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Efficient Consumer Response
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Efficient consumer response
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Müller-Hagedorn, Lothar
Hefter, Katharina
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Schmid, Stefan
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Efficient Consumer Response in der Praxis - Fallstudien zu Projekten, Konzepten und Strategien
Müller-Hagedorn, Lothar
(
ed.
)
-
2006
Persistent link: https://www.econbiz.de/10003379011
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