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~person:"Müller-Merbach, Heiner"
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Müller-Merbach, Heiner
Berkeley, George
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eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
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Berkeley: Schutzpatron des Marketing - erst recht im Zeitalter des eBusiness
Müller-Merbach, Heiner
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eCRM - Electronic Customer Relationship Management : …
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(pp. 45-60)
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2001
Persistent link: https://www.econbiz.de/10001575440
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