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~person:"MCCARTHY, P.S."
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MCCARTHY, P.S.
Wright, George
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Wright, G.
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ESTIMATING BRAND LOYALTY AND SWITCHING WITH AN APPLICATION TO THE AUTOMOBILE MARKET.
MCCARTHY, P.S.
;
WRIGHT, G.P.
;
KANNAN, P.K.
-
Krannert School of Management, Purdue University
-
1990
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