//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ma, Liye"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Sponsored search"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
sponsored search advertising
2
Advertising effects
1
Consumer behaviour
1
Information behaviour
1
Informationsverhalten
1
Internet marketing
1
Konsumentenverhalten
1
Online-Marketing
1
Search engine
1
Suchmaschine
1
Werbewirkung
1
bidding strategy
1
click-through behavior
1
keyword search volume
1
organic search listing
1
pay per click
1
pay per impression
1
search cost
1
vertical differentiation
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Undetermined
1
Author
All
Ma, Liye
Decarolis, Francesco
5
Shakhgildyan, Ksenia
5
Goldmanis, Maris
4
Kim, Dongwoo
4
Pal, Pallavi
4
Penta, Antonio
4
Agarwal, Ashish
3
Animesh, Animesh
3
Bergemann, Dirk
3
Bonatti, Alessandro
3
Feng, Youyi
3
Hosanagar, Kartik
3
Jerath, Kinshuk
3
Viswanathan, Siva
3
Xiao, Baichun
3
Yang, Wei
3
Yao, Song
3
Zeng, Daniel
3
Abedin, Babak
2
Aurum, Aybüke
2
Basu, Preetam
2
Gomes, Renato
2
Gupta, Agam
2
Hui, Xiang
2
Jansen, Bernard J.
2
Liu, Meng
2
Lu, Xianghua
2
Mela, Carl F.
2
Milgrom, Paul
2
Rakshit, Krishanu
2
Ramachandran, Vandana
2
Smith, Michael D.
2
Sweeney, Kane
2
Tunuguntla, Vaishnavi
2
Yang, Yanwu
2
Zhang, Jie
2
Abhisek, Vibhanshu
1
Abhishek, Thati Vikram
1
Abhishek, Vibhanshu
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
1
Marketing Science
1
Source
All
ECONIS (ZBW)
1
RePEc
1
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer click behavior at a search engine : the role of keyword popularity
Jerath, Kinshuk
;
Ma, Liye
;
Park, Young-hoon
- In:
Journal of marketing research : JMR
51
(
2014
)
4
,
pp. 480-486
Persistent link: https://www.econbiz.de/10010399704
Saved in:
2
A "Position Paradox" in
Sponsored
Search
Auctions
Jerath, Kinshuk
;
Ma, Liye
;
Park, Young-Hoon
; …
- In:
Marketing Science
30
(
2011
)
4
,
pp. 612-627
We study the bidding strategies of vertically differentiated firms that bid for
sponsored
search
advertisement …
Persistent link: https://www.econbiz.de/10010907914
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->