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~person:"Ma, Shuang"
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Beziehungsmarketing
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Customer integration
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Ambiguity
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Customer participation
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customer participation
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demand ambiguity
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project revenues-costs
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Ma, Shuang
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing
1
Source
All
ECONIS (ZBW)
2
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1
When does
customer
participation
influence new product performance? : the role of ambiguity and strategic collaboration
Lee, Ruby
;
Wang, Yonggui
;
Ma, Shuang
;
Anderson, Jeffrey E.
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 276-288
Persistent link: https://www.econbiz.de/10013326859
Saved in:
2
Project customization and the supplier revenue-cost dilemmas : the critical roles of supplier-customer coordination
Wang, Yonggui
;
Lee, Jongkuk
;
Fang, Eric
;
Ma, Shuang
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 136-154
Persistent link: https://www.econbiz.de/10011636891
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