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Ma, Yu
Mehta, Nitin
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A multicategory model of consumers' purchase incidence, quantity, and brand choice decisions : methodological issues and implications on promotional decisions
Mehta, Nitin
;
Ma, Yu
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 435-451
Persistent link: https://www.econbiz.de/10009578724
Saved in:
2
A Multicategory Model of Consumers' Purchase Incidence, Quantity, and Brand Choice Decisions: Methodological Issues and Implications on Promotional Decisions
Mehta, Nitin
;
Ma, Yu
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 435-452
Persistent link: https://www.econbiz.de/10009997967
Saved in:
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