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~person:"Maclaran, Pauline"
~subject:"Innovationsmanagement"
~subject:"Marketingtheorie"
~subject:"Strategisches Management"
~type_genre:"Fallstudiensammlung"
~type_genre:"Sammelwerk"
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Maclaran, Pauline
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Major theoretical debates and contemporary issues in marketing theory
Maclaran, Pauline
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contributor
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2008
Persistent link: https://www.econbiz.de/10003605084
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The impact of theory on representations of the consumer and the marketing organisation
Maclaran, Pauline
(
contributor
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2008
Persistent link: https://www.econbiz.de/10003605099
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