Sundarraj, R.P.; Madan, Manu S.; Bramorski, Tom - In: International Journal of Operations & Production Management 17 (1997) 11, pp. 1081-1097
Ready‐to‐assemble products such as exercise bicycles and furniture have successfully been marketed to customers as a low‐cost alternative to fully assembled ones. Due to the difficulty of assembling the newer and complex products that are currently in demand, recent surveys suggest that a...