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~person:"Madlberger, Maria"
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Madlberger, Maria
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Ambient advertising characteristics and schema incongruity as drivers of advertising effectiveness
Jurca, Maria Alina
;
Madlberger, Maria
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 48-64
Persistent link: https://www.econbiz.de/10010514622
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