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~person:"Magnusson, Peter"
~person:"Plinke, Wulff"
~subject:"USA"
~type_genre:"Aufsatz im Buch"
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Bringing technology to market: trends, cases, solutions
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Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.
;
Magnusson, Peter
;
Zhou, Joyce X.
- In:
Entrepreneurship in international marketing
,
(pp. 267-286)
.
2015
Persistent link: https://www.econbiz.de/10010493026
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Market-oriented management in global markets
Söllner, Albrecht
;
Plinke, Wulff
- In:
Bringing technology to market: trends, cases, solutions
,
(pp. 11-32)
.
2007
Persistent link: https://www.econbiz.de/10003439149
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