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~person:"Magnusson, Peter"
~person:"Squillacciotti, Silvia"
~person:"Wiedmann, Klaus-Peter"
~subject:"Partielle kleinste Quadrate"
~type_genre:"Book section"
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Partielle kleinste Quadrate
Partial least squares
3
Structural equation model
3
Strukturgleichungsmodell
3
Brand image
2
Markenimage
2
Beziehungsmarketing
1
Brand
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China
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Consumer behaviour
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Kleinste-Quadrate-Methode
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Least squares method
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Magnusson, Peter
Squillacciotti, Silvia
Wiedmann, Klaus-Peter
Abdullahu, Dafina
1
Akkaya, Bülent
1
Aldás-Manzano, Joaquín
1
Alloza-Losada, Ángel
1
Ambos, Björn
1
Apostu, Simona-Andreea
1
Asmat Nizam Abdul Talib
1
Carreras-Franco, Ana
1
Carreras-Romero, Enrique
1
Dam Tri Cuong
1
Decreton, Benoit
1
Götz, Oliver
1
Hennigs, Nadine
1
Krafft, Manfred
1
Kurteshi, Rinor
1
Liehr-Gobbers, Kerstin
1
Nell, Phillip C.
1
Ringle, Christian M.
1
Samshul-Amry Abdul-Latif
1
Sarstedt, Marko
1
Schloderer, Matthias P.
1
Schmidt, Steffen
1
Solanki, Vijender Kumar
1
Vardari, Luan
1
Westjohn, Stanford A.
1
Wilson, Bradley
1
Wüstefeld, Thomas
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Entrepreneurship in international marketing
1
Handbook of partial least squares : concepts, methods and applications
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
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ECONIS (ZBW)
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Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.
;
Magnusson, Peter
;
Zhou, Joyce X.
- In:
Entrepreneurship in international marketing
,
(pp. 267-286)
.
2015
Persistent link: https://www.econbiz.de/10010493026
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2
The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
Saved in:
3
Prediction oriented classification in PLS Path Modeling
Squillacciotti, Silvia
- In:
Handbook of partial least squares : concepts, methods …
,
(pp. 219-233)
.
2010
Persistent link: https://www.econbiz.de/10003944616
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