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~person:"Magnusson, Peter"
~person:"Wiedmann, Klaus-Peter"
~subject:"Partielle kleinste Quadrate"
~type_genre:"Book section"
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Partielle kleinste Quadrate
Brand image
2
Markenimage
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Partial least squares
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Structural equation model
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Strukturgleichungsmodell
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Beziehungsmarketing
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Magnusson, Peter
Wiedmann, Klaus-Peter
Abdullahu, Dafina
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Akkaya, Bülent
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Asmat Nizam Abdul Talib
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Dam Tri Cuong
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Squillacciotti, Silvia
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Wilson, Bradley
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Entrepreneurship in international marketing
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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ECONIS (ZBW)
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Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.
;
Magnusson, Peter
;
Zhou, Joyce X.
- In:
Entrepreneurship in international marketing
,
(pp. 267-286)
.
2015
Persistent link: https://www.econbiz.de/10010493026
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2
The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
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