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~person:"Maguiness, Paul"
~subject:"Beziehungsmarketing"
~type_genre:"Graue Literatur"
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Beziehungsmarketing
Relationship marketing
5
Stakeholder
5
Lieferantenmanagement
2
Supplier relationship management
2
2005
1
Australia
1
Australien
1
Firm performance
1
Marketing
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Measurement
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Messung
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Graue Literatur
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Maguiness, Paul
Van den Poel, Dirk
25
Homburg, Christian
21
Bauer, Hans H.
16
Huber, Frank
12
Wiedmann, Klaus-Peter
12
Piller, Frank T.
10
Weerth, Carsten
9
Murphy, Brian B.
7
Vollhardt, Kai
7
Bayón, Tomás
6
Hammerschmidt, Maik
6
Leimstoll, Uwe
6
Levy, Daniel C.
6
Spiller, Achim
6
Young, Andrew T.
6
Elhauge, Einer
5
Fürst, Andreas
5
Helmig, Bernd
5
Krafft, Manfred
5
Meffert, Heribert
5
Neslin, Scott A.
5
Netzer, Oded
5
Odekerken-Schröder, Gaby
5
Pescott, Chris
5
Sudhir, K.
5
Wangenheim, Florian von
5
Zaugg, Alexandra Daniela
5
Aflaki, Sam
4
Alioski, Adrian
4
Ascarza, Eva
4
Baecke, Philippe
4
Bendel, Klaus
4
Corsten, Hans
4
Enke, Margit
4
Helm, Roland
4
Hennigs, Nadine
4
Hilbert, Andreas
4
Hoyer, Wayne D.
4
Nufer, Gerd
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Working paper / Department of Commerce, College of Business, Massey University
5
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ECONIS (ZBW)
5
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Augmenting strategic marketing planning with a Stakeholder perspective
Murphy, Brian B.
;
Ling Ling Zhang
;
Sima, Herbert
; …
-
2005
Persistent link: https://www.econbiz.de/10003142612
Saved in:
2
Augmenting relationship marketing with a stakeholder and triple bottom line orientation in a stakeholder business model to enhance business profitability
Murphy, Brian B.
;
Maguiness, Paul
;
Pescott, Chris
; …
-
2003
Persistent link: https://www.econbiz.de/10001911939
Saved in:
3
Updating a Stakeholderism framework for measuring relationship marketing
Murphy, Brian B.
;
Pescott, Chris
;
Maguiness, Paul
-
2005
Persistent link: https://www.econbiz.de/10003142513
Saved in:
4
Stakeholder perceptions presage holistic stakeholder relationship marketing performance
Murphy, Brian B.
;
Maguiness, Paul
;
Pescott, Chris
; …
-
2004
Persistent link: https://www.econbiz.de/10002084507
Saved in:
5
Measuring holistic marketing performance in a stakeholder relationship marketing model
Murphy, Brian B.
;
Maguiness, Paul
;
Pescott, Chris
; …
-
2004
Persistent link: https://www.econbiz.de/10002257052
Saved in:
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