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~person:"Maguiness, Paul"
~subject:"Customer satisfaction"
~subject:"Lieferantenmanagement"
~type_genre:"Graue Literatur"
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Search: subject:"Beziehungsmarketing"
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Customer satisfaction
Lieferantenmanagement
Beziehungsmarketing
5
Relationship marketing
5
Stakeholder
5
Supplier relationship management
2
2005
1
Australia
1
Australien
1
Firm performance
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Marketing
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Measurement
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Graue Literatur
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Maguiness, Paul
Homburg, Christian
7
Bauer, Hans H.
5
Huber, Frank
5
Murphy, Brian B.
4
Paulssen, Marcel
4
Piller, Frank T.
3
Reinartz, Werner J.
3
Spiller, Achim
3
Ahlert, Dieter
2
Bruhn, Manfred
2
Erhardt, Katharina
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Gleitsmann, Sinje
2
Gupta, Apoorva
2
Guttzeit, Mandy
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Helm, Roland
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Hoyer, Wayne D.
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Ivens, Björn Sven
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Kumar, V.
2
Leeuwen, Eveline S. van
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Mayer-Vorfelder, Matthias
2
Merisavo, Marko
2
Neuts, Bart
2
Pescott, Chris
2
Romão, João
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Roschk, Holger
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Schulze, Birgit
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Stock-Homburg, Ruth
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Sudhir, K.
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Van den Poel, Dirk
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Vollhardt, Kai
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Wiedmann, Klaus-Peter
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Wocken, Christian
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Abdulhalim, Hisham
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Abouee-Mehrizi, Hossein
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Aflaki, Sam
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Ailawadi, Kusum L.
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Akgün, Ugur
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Alcácer, Juan
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Alola, Uju V.
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Working paper / Department of Commerce, College of Business, Massey University
2
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ECONIS (ZBW)
2
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Augmenting strategic marketing planning with a Stakeholder perspective
Murphy, Brian B.
;
Ling Ling Zhang
;
Sima, Herbert
; …
-
2005
Persistent link: https://www.econbiz.de/10003142612
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Augmenting relationship marketing with a stakeholder and triple bottom line orientation in a stakeholder business model to enhance business profitability
Murphy, Brian B.
;
Maguiness, Paul
;
Pescott, Chris
; …
-
2003
Persistent link: https://www.econbiz.de/10001911939
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