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~person:"Maguire, Stuart"
~subject:"Beziehungsmarketing"
~subject:"Kundenservice"
~type_genre:"Case study"
~type_genre:"Systematic review"
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Strategic change : SC ; briefings in entrepreneurial finance
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Seeking the perfect customer experience : a case study of British Telecom
Ojiako, Udechukwu
;
Maguire, Stuart
- In:
Strategic change : SC ; briefings in entrepreneurial finance
18
(
2009
)
5/6
,
pp. 179-193
Persistent link: https://www.econbiz.de/10003872548
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