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~person:"Mahajan, Vijay"
~person:"Rosa, Jose Antonio"
~subject:"Brand management"
~subject:"Marketing management"
~subject:"Produktentwicklung"
~type_genre:"Accompanied by computer file"
~type_genre:"Sammelwerk"
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Product and new product management
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337121
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Product and market development for subsistence marketplaces
Rosa, Jose Antonio
(
ed.
);
Viswanathan, Madhu
(
contributor
)
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2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003449636
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