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~person:"Mahajan, Vijay"
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Mahajan, Vijay
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The name's the game : does marketing impact the value of corporate name changes?
Kashmiri, Saim
;
Mahajan, Vijay
- In:
Journal of business research : JBR
68
(
2015
)
2
,
pp. 281-290
Persistent link: https://www.econbiz.de/10010472578
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The name's the game: Does marketing impact the value of corporate name changes?
Kashmiri, Saim
;
Mahajan, Vijay
- In:
Journal of Business Research
68
(
2015
)
2
,
pp. 281-290
influence in their C-suite, high marketing investments, and high
marketing
capability
receive greater stock market rewards for …
Persistent link: https://www.econbiz.de/10011117171
Saved in:
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