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~person:"Maher, Amro A."
~subject:"boycott"
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Animosity
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Maher, Amro A.
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Journal of global marketing
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Modeling the effects of an international crisis on brand equity
Maher, Amro A.
- In:
Journal of global marketing
27
(
2014
)
2
,
pp. 74-84
Persistent link: https://www.econbiz.de/10010380440
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