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~person:"Mahnik, Nina"
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Mahnik, Nina
Strebinger, Andreas
33
Mayerhofer, Wolfgang
30
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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OLC EcoSci
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Extensionspotenzial von Automobilmarken: Beispiel Honda und Volkswagen
Mahnik, Nina
;
Mayerhofer, Wolfgang
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
49
(
2004
)
3(204)
,
pp. 15-22
Persistent link: https://www.econbiz.de/10008127837
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2
Die Bedeutung von Prospektbeilagen in Tageszeitungen und Slogans in Zeiten der Informationsueberlastung
Mahnik, Nina
;
Mayerhofer, Wolfgang
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
49
(
2004
)
1(202)
,
pp. 20-23
Persistent link: https://www.econbiz.de/10008128370
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