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~person:"Maity, Moutusy"
~subject:"Informationsverhalten"
~subject:"USA"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Informationsverhalten
USA
Consumer behaviour
2
Information behaviour
2
Information provision
2
Informationsversorgung
2
Konsumentenverhalten
2
Choice
1
Communication media
1
Decision
1
Decision making
1
Entscheidung
1
Information search
1
Inverted-U shaped relationship
1
Kommunikationsmedien
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Media richness
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Meta-Analyse
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Maity, Moutusy
Di Caprio, Debora
4
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3
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Journal of business research : JBR
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Journal of retailing
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ECONIS (ZBW)
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The impact of media richness on consumer information search and choice
Maity, Moutusy
;
Dass, Mayukh
;
Kumar, Piyush
- In:
Journal of business research : JBR
87
(
2018
),
pp. 36-45
Persistent link: https://www.econbiz.de/10011866523
Saved in:
2
The antecedents and moderators of offline information search : a meta-analysis
Maity, Moutusy
;
Dass, Mayukh
;
Malhotra, Naresh K.
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 233-254
Persistent link: https://www.econbiz.de/10010402307
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