Pouta, Eija; Forsman-Hugg, Sari; Heikkila, Jaakko; … - European Association of Agricultural Economists - EAAE - 2008
Among consumers there is an increasing interest and concern about the ways food is produced. This calls for the poultry industry to differentiate their products and production methods to directions valued by the consumers. In this study we use choice experiment to analyse the importance of...