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~person:"Makkonen, Hannu Sakari"
~person:"Rajala, Risto"
~person:"Rohrbeck, Rene"
~subject:"Innovationsdiffusion"
~subject:"Service-Dominant Logic"
~type:"article"
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Makkonen, Hannu Sakari
Rajala, Risto
Rohrbeck, Rene
Makkonen, Hannu
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Javalgi, Rajshekar G.
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Industrial marketing management : the international journal for industrial and high-tech firms
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A transition from goods-dominant to service-dominant exchange logic in a B2B relationship : a relationship positioning perspective
Makkonen, Hannu
;
Saarikorpi, Mervi
;
Rajala, Risto
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 65-77
Persistent link: https://www.econbiz.de/10012107681
Saved in:
2
Innovation adoption and diffusion in business-to-business marketing
Makkonen, Hannu Sakari
;
Johnston, Wesley J.
- In:
The journal of business & industrial marketing
29
(
2014
)
4
,
pp. 324-331
Persistent link: https://www.econbiz.de/10010382802
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