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~person:"Malaka, Bernward"
~subject:"Crisis management"
~subject:"Marketingmanagement"
~subject:"Theorie"
~type:"book"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Fallstudiensammlung"
~type_genre:"Sammelwerk"
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Malaka, Bernward
Bruhn, Manfred
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Imageorientierte Entscheidungen im Produktmarketing
Malaka, Bernward
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1991
Persistent link: https://www.econbiz.de/10008730554
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