//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
~type_genre:"Handbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Konsumentenverhalten
Deutschland
20
Germany
20
Theorie
18
Theory
18
Marketing
17
Marketing theory
8
Marketingtheorie
8
Marketingmanagement
7
Betriebswirtschaftslehre
6
Business economics
6
Marketing management
6
Physical distribution
6
Vertrieb
6
HR marketing
5
Personalmarketing
5
Beziehungsmarketing
4
Human Resource Management
4
Market research
4
Marktforschung
4
Personalmanagement
4
Relationship marketing
4
Branchenentwicklung
2
Business organization
2
Business-to-business marketing
2
Consumer behaviour
2
Customer service
2
Kundenservice
2
Lieferantenmanagement
2
Market segmentation
2
Marktsegmentierung
2
Nachkaufmarketing
2
Organisationsgestaltung
2
Organisationsstruktur
2
Organizational structure
2
Personalbeschaffung
2
Sector development
2
Statistical method
2
Statistische Methode
2
more ...
less ...
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
Handbook
Article in journal
13
Aufsatz in Zeitschrift
13
Aufsatz im Buch
8
Book section
8
Collection of articles of several authors
5
Sammelwerk
5
Handbuch
4
Aufsatzsammlung
2
Lehrbuch
2
Reprint
2
Textbook
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
German
4
Author
All
Malhotra, Naresh K.
Pepels, Werner
Hippner, Hajo
4
Wilde, Klaus D.
4
Backhaus, Klaus
2
Cravens, David W.
2
Lilien, Gary L.
2
Pauwels-Delassus, Véronique
2
Wiedmann, Klaus-Peter
2
Zarantonello, Lia
2
Ammann, Paul
1
Aretz, Wera
1
Bauer, Hans H.
1
Baumgarth, Carsten
1
Bearden, William O.
1
Bruns, Jürgen
1
Coombs, Danielle Sarver
1
Druică, Elena
1
Durivage, Mark Allen
1
Gielens, Kathrijn
1
Gijsbrechts, Els
1
Glowik, Mario
1
Griese, Kai-Michael
1
Haws, Kelly L.
1
Hennigs, Nadine
1
Hill, Ronald Paul
1
Ho, Ree Chan
1
Hossain, Md Shamim
1
Jansson-Boyd, Catherine V.
1
Jansson-Boyd, Cathrine V.
1
Kaufmann, Hans Rüdiger
1
Kaufmann, Hans-Ruediger
1
Kumar, Raj
1
Langan, Ryan
1
Lee, Angela Y.
1
Linacre, Nigel
1
Musso, Fabio
1
Naidoo, Vannie
1
Netemeyer, Richard G.
1
Ng, Sharon
1
Pantea Keikhosrokiani
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
Pepels, Werner
(
ed.
);
Ammann, Paul
(
contributor
)
-
2009
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003809831
Saved in:
2
Business-to-Business-
Marketing
: Handbuch für Vertrieb, Technik, Service
Pepels, Werner
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001350809
Saved in:
3
Organisation und praktische Anwendung
Pepels, Werner
(
contributor
);
Aretz, Wera
(
contributor
)
-
2008
-
2., überarb. und erw. Aufl
Persistent link: https://www.econbiz.de/10003750253
Saved in:
4
Verfahren, Datenauswertung, Ergebnisdarstellung
Pepels, Werner
(
contributor
);
Bruns, Jürgen
(
contributor
)
-
2008
-
2. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003697354
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->