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~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~type_genre:"Textbook"
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B-to-B-Marketing
Theorie
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Theory
24
Marketing
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Betriebswirtschaftslehre
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Business economics
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Deutschland
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Germany
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Marktforschung
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Marketing theory
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Marketingtheorie
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Marketingforschung
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Marketingmanagement
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Marketing management
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Product management
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Produktmanagement
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Brand management
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Business process management
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Fertigungsprogramm
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Innovationsmanagement
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Markenführung
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Master production schedule
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Physical distribution
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Prozessmanagement
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Vertrieb
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Dienstleistung
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Dienstleistungsmarketing
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Markenpolitik
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USA
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United States
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Advertising
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Business-to-business marketing
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Malhotra, Naresh K.
Pepels, Werner
Kleinaltenkamp, Michael
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Backhaus, Klaus
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Pförtsch, Waldemar A.
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Brennan, Ross
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Canning, Louise
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Godefroid, Peter
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McDowell, Raymond
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Plinke, Wulff
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Schwarting, Ulf
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Voeth, Markus
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Weiber, Rolf
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Zimmerman, Alan S.
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Ahsen, Anette von
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Anderson, James C.
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Andersson, Per
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Axelsson, Björn
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Barsch, Thomas
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Bott, Dietrich
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Kreutzer, Ralf T.
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Kuhn, Marc
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Kurtz, David L.
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Lowe, David
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MacDowell, Raymond C.
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Meyer, Burkhard L.
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Narayandas, Das
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Technischer Vertrieb
Pepels, Werner
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1998
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1. Aufl
Persistent link: https://www.econbiz.de/10000980297
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