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~person:"Malhotra, Naresh K."
~person:"Shaw, Eric H."
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Naresh K. Malhotra"
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Konsumentenverhalten
Naresh K. Malhotra
Marketing theory
52
Marketingtheorie
52
Market research
25
Marktforschung
25
Theorie
12
Theory
12
History of economic thought
11
Ökonomische Ideengeschichte
11
Marketing
7
USA
6
United States
6
Consumer behaviour
3
International marketing
3
Internationales Marketing
3
Marketing management
3
Marketingmanagement
3
Scientific method
3
Wissenschaftliche Methode
3
Betriebswirtschaftsstudium
2
Bibliometrics
2
Bibliometrie
2
Democratization
2
Demokratisierung
2
Economics department
2
Economists
2
Geschichte
2
Graduate business education
2
History
2
Marketing systems
2
Wirtschaftshochschule
2
resource-advantage theory
2
Ökonomen
2
1975-1976
1
A general theory of marketing
1
Broadening marketing
1
Broadening of marketing
1
Curriculum
1
Decision
1
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Article
3
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2
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1
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1
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Language
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English
6
Author
All
Malhotra, Naresh K.
Shaw, Eric H.
Tadajewski, Mark
15
Maclaran, Pauline
8
Foxall, Gordon R.
5
Sheth, Jagdish N.
5
Aaker, Jennifer
4
Belk, Russell W.
4
Cova, Bernard
4
Dobscha, Susan
4
Fournier, Susan
4
Kravets, Olga
4
Parsons, Elizabeth
4
Agarwal, James
3
Arnould, Eric J.
3
Bajde, Domen
3
Bradshaw, Alan
3
Brasel, S. Adam
3
Chatzidakis, Andreas
3
Dalli, Daniele
3
Fitchett, James A.
3
Gierl, Heribert
3
Hill, Ronald Paul
3
Ozanne, Julie L.
3
Patsiaouras, Georgios
3
Schwarzkopf, Stefan
3
Verhoef, Peter C.
3
Albers, Sönke
2
Albinsson, Pia A.
2
Andreini, Daniela
2
Bagozzi, Richard P.
2
Bearden, William O.
2
Bettany, Shona
2
Bode, Matthias
2
Canniford, Robin
2
Chelekis, Jessica
2
Cluley, Robert
2
Dannewald, Till
2
Denegri-Knott, Janice
2
Dholakia, Nikhilesh
2
Dholakia, Utpal M.
2
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Published in...
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Legends in marketing
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
The nature and scope of marketing research
1
Source
All
ECONIS (ZBW)
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1
Ethics, quality of life, and pedagogy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009301069
Saved in:
2
Marketing, realism, and reality : a plea for putting more '‘ideology"’ into historical research in marketing
Schwarzkopf, Stefan
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
1
,
pp. 105-108
Persistent link: https://www.econbiz.de/10008935838
Saved in:
3
Marketing myths and marketing realities : a commentary on The consumer as voter, judge and jury
Shaw, Eric H.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
1
,
pp. 100-104
Persistent link: https://www.econbiz.de/10008935839
Saved in:
4
Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299967
Saved in:
5
Legends in marketing: Naresh K. Malhotra
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009300114
Saved in:
6
Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
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