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~person:"Malhotra, Naresh K."
~person:"Shaw, Eric H."
~source:"econis"
~subject:"Naresh K. Malhotra"
~subject:"Wirtschaftshochschule"
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Naresh K. Malhotra
Wirtschaftshochschule
Marketing theory
52
Marketingtheorie
52
Market research
25
Marktforschung
25
Theorie
12
Theory
12
History of economic thought
11
Ă–konomische Ideengeschichte
11
Marketing
7
USA
6
United States
6
Consumer behaviour
3
International marketing
3
Internationales Marketing
3
Konsumentenverhalten
3
Marketing management
3
Marketingmanagement
3
Scientific method
3
Wissenschaftliche Methode
3
Betriebswirtschaftsstudium
2
Bibliometrics
2
Bibliometrie
2
Democratization
2
Demokratisierung
2
Economics department
2
Economists
2
Geschichte
2
Graduate business education
2
History
2
Marketing systems
2
resource-advantage theory
2
Ă–konomen
2
1975-1976
1
A general theory of marketing
1
Broadening marketing
1
Broadening of marketing
1
Curriculum
1
Decision
1
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English
5
Author
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Malhotra, Naresh K.
Shaw, Eric H.
Sheth, Jagdish N.
3
Belz, Christian
2
Jones, D. G. Brian
2
McLean, Paula A.
2
Rudolph, Thomas
2
Tomczak, Torsten
2
Agarwal, James
1
Huser, Ann
1
Levy, Sidney J.
1
Miller, Gina L.
1
Munoz, Caroline
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Legends in marketing
3
The SAGE handbook of marketing theory
2
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ECONIS (ZBW)
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1
Ethics, quality of life, and pedagogy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009301069
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2
Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299967
Saved in:
3
Legends in marketing: Naresh K. Malhotra
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009300114
Saved in:
4
The early schools of marketing thought
Shaw, Eric H.
;
Jones, D. G. Brian
;
McLean, Paula A.
- In:
The SAGE handbook of marketing theory
,
(pp. 27-41)
.
2010
Persistent link: https://www.econbiz.de/10003923075
Saved in:
5
The modern schools of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
;
McLean, Paula A.
- In:
The SAGE handbook of marketing theory
,
(pp. 42-58)
.
2010
Persistent link: https://www.econbiz.de/10003923080
Saved in:
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