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~person:"Malhotra, Naresh K."
~person:"Shaw, Eric H."
~source:"econis"
~subject:"Naresh K. Malhotra"
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Naresh K. Malhotra
Marketing theory
52
Marketingtheorie
52
Market research
25
Marktforschung
25
Theorie
12
Theory
12
History of economic thought
11
Ökonomische Ideengeschichte
11
Marketing
7
USA
6
United States
6
Consumer behaviour
3
International marketing
3
Internationales Marketing
3
Konsumentenverhalten
3
Marketing management
3
Marketingmanagement
3
Scientific method
3
Wissenschaftliche Methode
3
Betriebswirtschaftsstudium
2
Bibliometrics
2
Bibliometrie
2
Democratization
2
Demokratisierung
2
Economics department
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Economists
2
Geschichte
2
Graduate business education
2
History
2
Marketing systems
2
Wirtschaftshochschule
2
resource-advantage theory
2
Ökonomen
2
1975-1976
1
A general theory of marketing
1
Broadening marketing
1
Broadening of marketing
1
Curriculum
1
Decision
1
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English
3
Author
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Malhotra, Naresh K.
Shaw, Eric H.
Sheth, Jagdish N.
3
Agarwal, James
1
Miller, Gina L.
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Legends in marketing
3
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ECONIS (ZBW)
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1
Ethics, quality of life, and pedagogy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009301069
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2
Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299967
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3
Legends in marketing: Naresh K. Malhotra
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009300114
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