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~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~source:"econis"
~subject:"Business-to-business marketing"
~type_genre:"Aufsatzsammlung"
~type_genre:"Collection of articles of several authors"
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Malhotra, Naresh K.
Sheth, Jagdish N.
Kleinaltenkamp, Michael
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ECONIS (ZBW)
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Organizational buying behavior
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010337123
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Organizational buyer behavior
Sheth, Jagdish N.
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2010
Persistent link: https://www.econbiz.de/10003969790
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