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~person:"Malhotra, Naresh K."
~subject:"Consumer behaviour"
~subject:"Creativity"
~subject:"Kreativität"
~subject:"Werbewirkung"
~type_genre:"Graue Literatur"
~type_genre:"Lehrbuch"
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Malhotra, Naresh K.
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Consumer cognitive complexity and the dimensionality of multidimensional scaling comfigurations
Malhotra, Naresh K.
;
Pinson, Christian
;
Jain, Arun K.
-
1988
Persistent link: https://www.econbiz.de/10000762996
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