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~person:"Mallin, Michael L."
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Search: subject:"brand identification"
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Brand image
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Mallin, Michael L.
Augusto, Mário Gomes
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The journal of personal selling & sales management : JPSSM
1
The journal of product & brand management
1
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ECONIS (ZBW)
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Antecedents and consequences of salesperson identification with the brand and company
Gammoh, Bashar S.
;
Mallin, Michael L.
;
Pullins, Ellen
- In:
The journal of personal selling & sales management : JPSSM
34
(
2014
)
1
,
pp. 3-18
Persistent link: https://www.econbiz.de/10010338160
Saved in:
2
The impact of salesperson-brand personality congruence on salesperson
brand
identification
, motivation and performance outcomes
Gammoh, Bashar
;
Mallin, Michael L.
;
Pullins, Ellen
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 543-553
Persistent link: https://www.econbiz.de/10010467463
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