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~person:"Malms, Oliver"
~subject:"Business-to-business marketing"
~subject:"Unternehmen"
~type_genre:"Aufsatzsammlung"
~type_genre:"Handbook"
~type_genre:"Hochschulschrift"
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Malms, Oliver
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Realizing cross-selling potential in business-to-business markets
Malms, Oliver
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2012
Persistent link: https://www.econbiz.de/10009540995
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