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~person:"Malter, Alan J."
~subject:"Advertising"
~subject:"Brand"
~subject:"Direct marketing"
~type_genre:"Konferenzschrift"
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The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
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