Manchiraju, Srikant; Sadachar, Amrut - In: Journal of Fashion Marketing and Management 18 (2014) 3, pp. 357-374
Purpose – The role of personal values in consumer behavior is well documented; however, in the context of fashion … in ethical fashion consumption. Design/methodology/approach – The present study employed the Fritzsche model, which … study examined the causal relationship between the personal values and behavioral intentions to engage in ethical fashion …