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~person:"Mandl, Leonhard"
~person:"Sarstedt, Marko"
~subject:"Advertising effects"
~type_genre:"Collection of articles written by one author"
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Advertising effects
Strukturgleichungsmodell
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Beschwerde
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Beschwerdemanagement
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Brand community
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Complaint management
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Consumer behaviour
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Corporate reputation
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Customer recovery
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Customer satisfaction
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Dienstleistungsmarketing
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Germany
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Mandl, Leonhard
Sarstedt, Marko
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Selected contributions to market-based management
Sarstedt, Marko
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2008
Persistent link: https://www.econbiz.de/10003743726
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