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~person:"Manrai, Ajay K."
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Manrai, Ajay K.
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New research on cross-cultural and cross-national comparisons in advertising and consumer behavior
Manrai, Ajay K.
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011963047
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2
Cross-cultural comparisons and explorations in advertising effectiveness and services marketing
Manrai, Ajay K.
- In:
Journal of global marketing
30
(
2017
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011779358
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3
Deconstructing financial services advertising in the run up to the Great Recession : the case of the Live Richly campaign
Murray, Noel M.
;
Manrai, Ajay K.
;
Manrai, Lalita A.
- In:
International journal of business and economics
14
(
2015
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10011316510
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