Marangon, Francesco; Troiano, Stefania; Tempesta, Tiziano; … - In: Politica Agricola Internazionale - International …, 3
Understanding consumer behaviour in rural tourism is a necessary condition for the suc- cessful diversification of any rural socio-economic system. This paper aims to analyse the consumer behaviour of tourists and residents in an Italian marginal rural area in order to verify the opportunities...