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~person:"Margariti, Kostoula"
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Margariti, Kostoula
Gelbrich, Katja
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Hill, Dan
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Pogorzelski, Jacek
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Designing and communicating experience
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International journal of internet marketing and advertising : IJIMA
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Examining consumer responses to YouTube ads through facial expressions and self-reports : the role of gender identity and emotional appeals
Voutsa, Maria C.
;
Tsichla, Eirini
;
Hatzithomas, Leonidas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 368-393
Persistent link: https://www.econbiz.de/10012670668
Saved in:
2
Gender responses to emotional appeals in advertising : comparing self-reports and facial expressions
Tsichla, Eirini
;
Voutsa, Maria C.
;
Margariti, Kostoula
; …
- In:
Designing and communicating experience
,
(pp. 241-253)
.
2021
Persistent link: https://www.econbiz.de/10012648317
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