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~person:"Mariadoss, Babu John"
~person:"Rodriguez, Michael"
~subject:"Innovation diffusion"
~subject:"USA"
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Innovation diffusion
USA
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B-to-B-Marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business-to-business marketing
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Customer relationship management (CRM)'s impact on B to B sales professionals' collaboration and sales performance
Rodriguez, Michael
;
Honeycutt, Earl D.
- In:
Journal of business-to-business marketing
18
(
2011
)
4
,
pp. 335-356
Persistent link: https://www.econbiz.de/10009412780
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2
The impact of management commitment alignment on salespersons' adoption of sales force automation technologies : an empirical investigation
Cascio, Robert
;
Mariadoss, Babu John
;
Mouri, Nacef
- In:
Industrial marketing management : the international …
39
(
2010
)
7
,
pp. 1088-1096
Persistent link: https://www.econbiz.de/10008668707
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