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~person:"Marimon, Frederic"
~person:"Siegert, Gabriele"
~subject:"Geschäftsmodell"
~subject:"media management"
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Geschäftsmodell
media management
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2
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Marimon, Frederic
Siegert, Gabriele
Wirtz, Bernd W.
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JMM : the international journal on media management
1
Journal of media business studies
1
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ECONIS (ZBW)
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Assessing the consumer-based brand equity of news media firms : a new validated scale
Victoria-Mas, María
;
Lacasa-Mas, Ivan
;
Marimon, Frederic
- In:
Journal of media business studies
15
(
2018
)
3
,
pp. 214-235
Persistent link: https://www.econbiz.de/10012051036
Saved in:
2
Identifying paths to audience success of media products : the media decision-makers’ perspective
Verhoeven, Marcel
;
Rimscha, M. Bjørn von
;
Krebs, Isabelle
- In:
JMM : the international journal on media management
20
(
2018
)
1
,
pp. 51-77
Persistent link: https://www.econbiz.de/10011917626
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