//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Marimon, Frederic"
~subject:"Geschäftsmodell"
~subject:"media management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Media management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Geschäftsmodell
media management
Brand image
1
Brand management
1
Communication media
1
Kommunikationsmedien
1
Markenführung
1
Markenimage
1
Media industries
1
Mediensektor
1
News media brands
1
brand equity
1
journalism
1
media firms
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Marimon, Frederic
Wirtz, Bernd W.
3
Breyer-Mayländer, Thomas
2
Malmelin, Nando
2
Njegovan, Biljana Ratkovic
2
Rimscha, M. Bjørn von
2
Virta, Sari
2
Aboramadan, Mohammed
1
Al-Habil, Wasim
1
Altmeppen, Klaus-Dieter
1
Andrei, Niculescu
1
Brown, Charles
1
DIMA, Bianca
1
Deslandes, Ghislain
1
Donders, Karen
1
Enli, Gunn
1
Gundlach, Hardy
1
Hofmann, Ulrich
1
Kammer, Aske
1
Karmasin, Matthias
1
Klaß, Nina
1
Knuth, Ingo
1
Kosterich, Allie
1
Krebs, Isabelle
1
Kuismin, Ari
1
Kunz, Reinhard
1
Lacasa-Mas, Ivan
1
Mangani, Andrea
1
Meier, Silvan Ralph
1
Mory, Linda
1
Möller, Johanna E.
1
Nölleke-Przybylski, Pamela
1
Oliver, John
1
Painter-Morland, Mollie
1
Petzold, Thomas
1
Pistoia, Adriano
1
Raats, Tim
1
Schikora, Claudius
1
Sidanin, Iva
1
Siegert, Gabriele
1
more ...
less ...
Published in...
All
Journal of media business studies
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Assessing the consumer-based brand equity of news media firms : a new validated scale
Victoria-Mas, María
;
Lacasa-Mas, Ivan
;
Marimon, Frederic
- In:
Journal of media business studies
15
(
2018
)
3
,
pp. 214-235
Persistent link: https://www.econbiz.de/10012051036
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->