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~person:"Marinelli, Luca"
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Marinelli, Luca
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Combining sell-out data with shopper behaviour data for category performance measurement : the role of category conversion power
Pascucci, Federica
;
Nardi, Lorenzo
;
Marinelli, Luca
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013169597
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