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~person:"Marra, Andreas"
~subject:"Brand management"
~subject:"Bundling strategy"
~subject:"Business-to-Business-Marketing"
~subject:"Preismanagement"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Thesis"
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Brand management
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Marra, Andreas
Kleinaltenkamp, Michael
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Gabler Edition Wissenschaft / Business-to-Business-Marketing
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Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
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ECONIS (ZBW)
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Standardisierung und Individualisierung im Marktprozeß : marktprozeßtheoretische Fundierung des Business-to-Business-Marketing
Marra, Andreas
-
1999
Persistent link: https://www.econbiz.de/10000167809
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Institutionenökonomische Aspekte der "Customer Integration"
Kleinaltenkamp, Michael
- In:
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing …
,
(pp. 101-117)
.
1995
Persistent link: https://www.econbiz.de/10001317450
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