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~person:"Marshall, Roger"
~subject:"Business-to-business marketing"
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Marshall, Roger
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Industrial marketing management : the international journal for industrial and high-tech firms
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Adding co-creation as an antecedent condition leading to trust in business-to-business relationships
Franklin, Drew
;
Marshall, Roger
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 170-181
Persistent link: https://www.econbiz.de/10012004238
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