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~person:"Martín Herrán, Guiomar"
~person:"Pei, Zhi"
~person:"Zaccour, Georges"
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Search: subject_exact:"Vertriebsform"
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Distribution channel
39
Vertriebsweg
39
Game theory
21
Preismanagement
21
Pricing strategy
21
Spieltheorie
21
Advertising
17
Werbung
17
Theorie
11
Theory
11
Marketing management
10
Marketingmanagement
10
Einzelhandel
9
Lieferkette
9
Retail trade
9
Supply chain
9
Marketing channels
6
Channel coordination
5
Marketing strategies
5
Competition
4
Coordination
4
Lieferantenmanagement
4
Pricing
4
Supplier relationship management
4
Wettbewerb
4
Channel competition
3
Cooperative advertising
3
Industrie
3
Inter-firm cooperation
3
Internet marketing
3
Manufacturing industries
3
Marketing strategy
3
Online retailing
3
Online-Handel
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Online-Marketing
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Retailing
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Unternehmenskooperation
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game theory
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Advertising effects
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Article
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English
39
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Martín Herrán, Guiomar
Pei, Zhi
Zaccour, Georges
Yan, Ruiliang
25
Schramm-Klein, Hanna
19
Schögel, Marcus
19
Anderson, Erin
18
Neslin, Scott A.
18
Chen, Ying-Ju
16
Coughlan, Anne T.
15
Heinemann, Gerrit
15
Verhoef, Peter C.
15
Cebollada, Javier
14
Ahlert, Dieter
13
Niu, Baozhuang
13
Chen, Jing
12
Jerath, Kinshuk
12
Karray, Salma
12
Liu, Yunchuan
12
Stern, Louis W.
12
Albers, Sönke
11
Cai, Gangshu
11
Choi, Tsan-Ming
11
Li, Guo
11
Sethi, Suresh
11
Shankar, Venkatesh
11
Verboven, Frank
11
Zhuang, Guijun
11
Cheng, T. C. E.
10
Cui, Tony Haitao
10
Hudetz, Kai
10
Jiang, Baojun
10
Liang, Liang
10
Matsui, Kenji
10
Schröder, Hendrik
10
Sigué, Simon Pierre
10
Taboubi, Sihem
10
Arce-Urriza, Marta
9
Brown, James R.
9
Dekimpe, Marnik G.
9
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International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Published in...
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Journal of retailing and consumer services
8
European journal of operational research : EJOR
5
Journal of business research : JBR
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International game theory review
3
Journal of economic dynamics & control
2
Les cahiers du GERAD
2
Central European journal of operations research
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Economics letters
1
International journal of electronic commerce : IJEC
1
International journal of production economics
1
International series in operations research & management science
1
Journal of retailing
1
Journal of service research
1
Lecture Notes in Economics and Mathematical Systems
1
Lecture notes in economics and mathematical systems : LNEMS
1
Review of marketing science
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ECONIS (ZBW)
39
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1
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10
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39
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date (oldest first)
1
Pricing and unauthorized channel strategies for a global manufacturer considering import taxes
Yu, Xiaohui
;
Xiao, Tiaojun
;
Zaccour, Georges
-
2023
Persistent link: https://www.econbiz.de/10014312823
Saved in:
2
Omnichannel fulfillment strategies and sales credit allocation
Ghodsi, Mahsa Mahboob
;
Zaccour, Georges
-
2022
Persistent link: https://www.econbiz.de/10013253180
Saved in:
3
The strategic value of buy online and pick up from store service to the dual channel coordination
Pei, Zhi
;
Ghose, Sanjoy
;
Yan, Ruiliang
;
Zhou, Steve Bin
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462194
Saved in:
4
An integrative framework of cooperative advertising with reference price effects
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014240284
Saved in:
5
Pricing decisions in marketing channels in the presence of optional contingent products
Kort, Peter M.
;
Taboubi, Sihem
;
Zaccour, Georges
- In:
Central European journal of operations research
28
(
2020
)
1
,
pp. 167-192
Persistent link: https://www.econbiz.de/10012221881
Saved in:
6
Managing advertising investments in marketing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
Saved in:
7
Demand-enhancing services for tangible products in a distribution system with online and off-line channels
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of service research
25
(
2022
)
3
,
pp. 390-401
Persistent link: https://www.econbiz.de/10013395969
Saved in:
8
Manufacturer rebate and channel coordination in O2O retailing
Pei, Zhi
;
Wooldridge, Barbara Ross
;
Swimberghe, Krist R.
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012430670
Saved in:
9
Which one is more valuable in coordinating the online and offline distribution? : service support or online price coordination
Pei, Zhi
;
Yan, Ruiliang
;
Ghose, Sanjoy
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 150-159
Persistent link: https://www.econbiz.de/10012285147
Saved in:
10
Mobile channel and channel coordination under different supply chain contexts
Amrouche, Nawel
;
Pei, Zhi
;
Yan, Ruiliang
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 165-182
Persistent link: https://www.econbiz.de/10012162493
Saved in:
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