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~person:"Martín Herrán, Guiomar"
~person:"Pei, Zhi"
~subject:"Marketing strategy"
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Marketing strategy
Distribution channel
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Vertriebsweg
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Game theory
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Preismanagement
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Pricing strategy
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Martín Herrán, Guiomar
Pei, Zhi
Yan, Ruiliang
3
Cao, Zixia
1
Myers, Chris
1
Olsen, Mitchell C.
1
Smith, Keith Marion
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Journal of business research : JBR
2
Journal of retailing and consumer services
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ECONIS (ZBW)
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1
Manufacturer's cooperative advertising, demand uncertainty, and information sharing
Yan, Ruiliang
;
Cao, Zixia
;
Pei, Zhi
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 709-717
Persistent link: https://www.econbiz.de/10011436236
Saved in:
2
Do channel members value the multiple-cooperation strategy?
Yan, Ruiliang
;
Pei, Zhi
;
Myers, Chris
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 84-95
Persistent link: https://www.econbiz.de/10011473150
Saved in:
3
Do channel members value supportive retail services? : why?
Pei, Zhi
;
Yan, Ruiliang
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1350-1358
Persistent link: https://www.econbiz.de/10010530594
Saved in:
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